Generative Engine Optimization

Be the Answer AI Recommends First

GEO, AEO and AIO improve your brand's visibility in ChatGPT, Gemini, Perplexity and AI-powered search — not just Google. Build your presence in the AI answer layer.

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What is GEO?

The New Frontier of Search Visibility

Generative Engine Optimization (GEO) — also known as Answer Engine Optimization (AEO) and Artificial Intelligence Optimization (AIO) — is the practice of optimising your content and brand so that AI-powered engines like ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity actively recommend your brand in their answers.

Traditional SEO targets the Google 10-blue-links model. GEO targets the new reality: users asking AI assistants for recommendations and receiving single, authoritative answers — not a list of links.

GEO strategy visualization — AI search optimization diagram

AI Search Visibility Audit

We test how ChatGPT, Gemini and Perplexity respond to queries in your category and identify exactly where your brand stands.

Entity & Authority Building

We build your brand's entity graph — structured data, citations, backlinks and mentions that LLMs use to evaluate authority.

LLM-Friendly Content

We restructure your content so AI models can parse, extract and cite it — from FAQ schema to structured definitions and clear expertise signals.

Our Methodology

How We Get You into AI Answers

1

AI Landscape Audit

We query 5+ AI engines with 50+ prompts in your category. We map where you appear, where competitors appear, and which topics have uncontested AI real estate.

2

Entity & Knowledge Graph Setup

We implement structured Schema.org markup, build your brand's Wikipedia-style entity signals, and strengthen your brand's presence in the knowledge graphs that LLMs consult.

3

GEO Content Architecture

We create or restructure content to directly answer the questions your audience asks AI. Clear, citable, expert content that LLMs prefer to recommend.

4

Citation & Authority Building

We build the citation ecosystem — press mentions, authoritative backlinks, expert profiles and partnerships — that AI engines use to decide who to trust.

FAQ

Common Questions about GEO

What is the difference between GEO, AEO and AIO?
They refer to the same practice with different naming conventions. GEO (Generative Engine Optimization) was coined specifically for generative AI engines like ChatGPT and Gemini. AEO (Answer Engine Optimization) focuses on getting into answer boxes and AI responses. AIO (Artificial Intelligence Optimization) is a broader umbrella term. At Planta Interativa we treat all three as the same discipline: optimising your brand to be recommended by AI.
Does GEO replace traditional SEO?
No — GEO complements SEO. Google still processes billions of searches daily. However, AI-generated overviews (SGE) now appear above organic results on Google itself, meaning GEO is increasingly required to maintain visibility even within the traditional Google ecosystem. We recommend a parallel SEO + GEO strategy.
How long does it take to appear in ChatGPT or Gemini answers?
Results vary significantly based on your current brand authority and the competitiveness of your category. Clients typically begin seeing improved AI mentions within 60–90 days for lower-competition topics, and 4–6 months for highly competitive B2B categories. We track and report AI mention frequency monthly.
Can you guarantee my brand appears in AI answers?
No agency can guarantee specific placements in AI answers — LLMs make probabilistic decisions that no one fully controls. What we guarantee is implementing every evidence-based practice that increases the probability of recommendation: entity authority, structured content, citation building, and consistent topical relevance signals.
Which AI engines do you optimise for?
Our GEO practice covers ChatGPT (OpenAI), Google Gemini, Microsoft Copilot, Perplexity AI, Claude (Anthropic), and Meta AI. We prioritise based on your audience's actual usage patterns in your market and category.

Ready to Own the AI Answer Layer?

Get a free GEO audit and discover exactly where your brand stands in AI-powered search today.

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